The two crucial questions

In preparing for a couple of upcoming presentations, I'm re-reading PresentationZen by Garr Reynolds, who talks about the two crucial question for a presentation:

• What's your point?
• Why does it matter?

I thought about this in the context of the Legal Project Management workshops I'm preparing. 

My point - Take the time to talk to you client about what they want to achieve from engaging you, develop a strategy and plan to maximise the chances of success.

Why it matters - law is a service profession where the client judges us in large part by the experience they have with their lawyer.